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Roa Hair Care line is developed with the groundbreaking Amicell Technology , an innovative solution that provides your hair with intensive moisture, protection and elasticity. The technology is designed to improve both the hair structure and the scalp, giving you shiny and healthy hair that stays beautiful over time.
🔹 Amicell Technology: Positively Charged Micelles
The positively charged micelle reacts with the negatively charged hair, attaching to the hair structure and cortex. This prevents the collagen from separating from the hair, ensuring that it stays in the hair for a long time for a lasting effect.
🔹 Hair Texture Improvement and Protection
Amicell technology acts as an artificial cuticle layer, increasing the strength and retention of the hair structure, protecting the hair from damage. It also reduces the unwanted effects of coloring and heat treatment, and helps maintain the health of the hair.
🔹 Hair Health and Conditioning in One
Amicell technology provides excellent moisture retention, protecting hair from environmental factors and treatments. It adds vitality and makes hair more elastic and healthier.
Roa Core Technology Amicell:
The binder seals in moisture to make hair healthier and more resistant to damage.
From Coloring to Maintenance:
Amicell creates an artificial cuticle layer that extends the hair's ability to retain color and condition, and protects against coloring, heat treatment, and dryness.
Simple Home Care:
Use the products before styling your hair to prevent damage, enhance curls and simplify your hair care routine at home.
Hair Health and Conditioning Simultaneously:
Helps hair achieve moisture balance, elasticity and vitality, while protecting against environmental influences.
🔹 Pre-treatment clinic:
Apply lightly to severely damaged areas before heat perming or coloring to protect hair and maintain moisture balance.
🔹 Hair mask:
After shampooing, apply a small amount to towel-dried hair. Rub gently between palms and apply evenly to damaged areas. Dry hair as usual.
🔹 Essence:
Apply the essence to damaged areas after styling for extra care and protection.
When dyed, permed or heat-treated, the technology creates a protective barrier that prevents hair from losing moisture. This results in healthy, elastic and shiny results, with vibrant colours and abundant curls.
Damaged Hair from Frequent Perms and Coloring:
Hair that has been subjected to frequent coloring and perming will benefit from this technology to repair damage and improve texture.
Thin and Weak Hair:
Suitable for those who struggle with hair loss and lack of volume, and who want to strengthen their hair.
Extremely Damaged Hair:
Perfect for hair that is split, dry or has lost its elasticity. Sea buckthorn fruit extract adds elasticity and improves moisturizing ability.
Dry and Static Hair:
Provides hair with sufficient moisture and protection against static electricity, leaving hair soft and manageable.
Roa Hair Care products with Amicell Technology provide your hair with long-lasting protection, moisture and strength. Regardless of hair type, these products give your hair the nourishment and vitality it needs to look healthy – day after day.
Give your hair the ultimate care with Roa Amicell Technology – for healthier, stronger and more elastic hair!
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