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The Roa Hair Care line is developed with the groundbreaking Amicell Technology, an innovative solution that provides your hair with intensive moisture, protection, and elasticity. The technology is designed to improve both hair structure and scalp, giving you shiny and healthy hair that stays beautiful over time.
🔹 Amicell Technology: Positively Charged Micelles
The positively charged micelle reacts with negatively charged hair, attaching itself to the hair structure and cortex. This prevents collagen from detaching from the hair, ensuring it stays in the hair for a long time for sustained effect.
🔹 Improved Hair Texture and Protection
Amicell technology acts as an artificial cuticle layer, increasing hair structure strength and retention, and protecting the hair from damage. It also reduces unwanted effects of coloring and heat treatment, helping to maintain hair health.
🔹 Hair Health and Conditioning in One
Amicell technology provides excellent moisture retention that protects hair from environmental factors and treatments. It adds vitality and makes hair more elastic and healthier.
Roa Core Technology Amicell:
The binder tightly holds moisture to make hair healthier and more resistant to damage.
From Coloring to Maintenance:
Amicell creates an artificial cuticle layer that extends the hair's ability to retain color and condition, and protects against coloring, heat treatment, and dryness.
Easy Home Care:
Use the products before hair styling to prevent damage, improve curls, and simplify your home hair care routine.
Hair Health and Conditioning Simultaneously:
Helps hair achieve moisture balance, elasticity, and vitality, while protecting against environmental influences.
🔹 Pre-Treatment Clinic:
Apply lightly to severely damaged areas before heat perm or coloring to protect hair and maintain moisture balance.
🔹 Hair Mask:
After shampooing, apply a small amount to towel-dried hair. Gently rub into palms and apply evenly to damaged areas. Dry hair as usual.
🔹 Essence:
Apply the essence to damaged areas after styling for extra care and protection.
During coloring, perm, or heat treatment, the technology forms a protective barrier that prevents hair from losing moisture. This results in healthy, elastic, and shiny hair, with vibrant colors and rich curls.
Damaged Hair from Frequent Perms and Coloring:<
Hair that has been exposed to frequent coloring and perm treatments will benefit from this technology to repair damage and improve texture.
Thin and Weak Hair:
Suitable for those struggling with hair loss and lack of volume, who want to strengthen their hair.
Extremely Damaged Hair:
Perfect for hair that is split, dry, or has lost its elasticity. Sea Buckthorn Fruit Extract adds elasticity and improves moisturizing ability.
Dry and Static Hair:
Provides hair with adequate moisture and protection against static electricity, leaving hair soft and manageable.
Roa Hair Care products with Amicell Technology give your hair long-lasting protection, moisture, and strength. Regardless of hair type, these products provide hair with the nourishment and vitality it needs to look healthy – day after day.
Give your hair the ultimate care with Roa Amicell Technology – for healthier, stronger, and more elastic hair!
